after the end of my visiting artist residency at the torpedo factory art center , i thought that it was important to talk about the importance of display simplicity and design when putting your work into a retail style environment for art and hand made items and products. (above) are two photos of my work to demonstrate the importance for artists to learn how to properly display their creative products and artistic endeavors for potential clients and customers to be able to focus on the work proposed by a zen style philosophy of “less is more” concept of display. in this fast paced techno world of ‘supply and demand’, there are key factors to consider. let the customer focus on the art and let them visually be able to understand the products before them. small signage helps understand the techniques of construction and explanation of the items on display. the diy eye sometimes is timid to ask prices and prefers to explore the range of artistic works by themselves and price points of affordability. it is always up to the consumer to decide what he/she can afford at a certain time and relies sometimes on the advice of the artist to help them decide by explaining the concepts of creation behind the work. it has been my experience in these two months of retail sales of my own work, that customers and admirers sometimes are less willing to spend if feeling pressured and ask what is behind the design or source of inspiration, this helps the customer feel more included in the creative process. life is full of choices especially when buying art and the creator needs to relax and be confident of their work and observe which pieces attract different target groups of consumers from other artists or tourists on vacation to serious art lovers to shopaholics….the world of art is sometimes a place where people who do not have that artistic inclination feel closer to understand the ideology behind each artist and feel more like creative consumers and in a small way help support the arts by simply buying pieces created by you or other artists.
think about a range that meets the price points of diverse target groups of consumers and try to provide something for everyone. this helps attract a diverse following of followers and admirers. at least this has been my experience at selling and creating my work at the torpedo factory art center as a visiting artist.