new products to stimulate sales and peek interest

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every now and then to stimulate interest in work and sales it is important to switch out your product with diverse work in different techniques to allow a refreshing view of a point of sale display to keep local clients and admirers to see new things from the same artist in order to continue to create interest and hopefully sales.  pictured above is the change out of my window display with some of my raku* pieces to give a breath of fresh air to a window display which was previously  filled with my illustrated ceramics. there are many ways to be able to show potential clients and art enthusiasts the diverse possibilities  to the gamma of a body of work, in this case “ceramics” by  introducing work in different techniques and style to be able to test you market and its appeal to the public.

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above is an example of a hand drawn illustration of mine which i intentionally put in my display window to show another side of my craft and by using humor as a tool to attract attention to the display window and then the encounter with visitors to investigate the space and the body of work inside the gallery space.  sometimes it is essential to utilize more than one trick of the installation design to attract interest in different groups of consumers and art enthusiasts. we need to step out of the comfort zone sometimes to attract discussion even criticism in order to create interest  in work where the observer is focused on work through wry humor in this case. this illustration has been so popular with the customers and visitors at the torpedo factory art center that i decided to post it for all to see and you commentary on my wry humor to keep strollers out of the gallery, best of all…..it works…

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