new products to stimulate sales and peek interest

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every now and then to stimulate interest in work and sales it is important to switch out your product with diverse work in different techniques to allow a refreshing view of a point of sale display to keep local clients and admirers to see new things from the same artist in order to continue to create interest and hopefully sales.  pictured above is the change out of my window display with some of my raku* pieces to give a breath of fresh air to a window display which was previously  filled with my illustrated ceramics. there are many ways to be able to show potential clients and art enthusiasts the diverse possibilities  to the gamma of a body of work, in this case “ceramics” by  introducing work in different techniques and style to be able to test you market and its appeal to the public.

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above is an example of a hand drawn illustration of mine which i intentionally put in my display window to show another side of my craft and by using humor as a tool to attract attention to the display window and then the encounter with visitors to investigate the space and the body of work inside the gallery space.  sometimes it is essential to utilize more than one trick of the installation design to attract interest in different groups of consumers and art enthusiasts. we need to step out of the comfort zone sometimes to attract discussion even criticism in order to create interest  in work where the observer is focused on work through wry humor in this case. this illustration has been so popular with the customers and visitors at the torpedo factory art center that i decided to post it for all to see and you commentary on my wry humor to keep strollers out of the gallery, best of all…..it works…

summer residency at the torpedo factory 2015

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finally i am in my summer residency program a.k.a. visiting artists program at the torpedo factory on the ground floor of the torpedo factory on the waterfront of old town, alexandria for the months of july and august 2015. this is the second and final year that i will do this residency program and the location of my studio#24, is  a potter’s studio  where the mixture of work creates a simple yet contrast of our styles.

i will be hanging out and finally working for myself for the next couple of months, working on new pieces, commissions and new projects.

the contact with the public and contact with possible consumers of art is always an interesting mixed array of personalities . my aim is to further a new, more commercial line for an online market company which i have begun to work with. work that to some might consider a bit more commercial, but with the on-growing desire to be visible to a virtual community where click and buy has become a part of every day life, i am slowly moving towards this direction of sales to create a following online as well as off line. it is extremely important to keep up with the times as technologies progresses and new ways of selling work and creating a visible , more vast audience of art consumers. though hand made seems a bit  more difficult to move through the web, it is vital that we create a presence of high quality wares for new younger group of consumers. i hope that you will all drop by and see the new things that i have in the studio# 24.

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torpedo factory art center    105 north union street   alexandria, virginia 22314

m-f : 10-6  sat: 2.30-6     sun 10-3

drawing in the early morning and other new things

sorry that i have not kept up with my blogging lately but have been working overtime in preparation of my summer residency at the torpedo factory art center this summer beginning in july and august 2015 and have so many little things to attend to with the upcoming gig. most of my sleepless nights are spent thinking about new things to try out and I am glad to say that shortly I will be collaborating with an online company to sell a commercial line to the artsy fartsy crowd of hipsters and art lovers on a budget…..many creative minds might not agree with a more commercial side to their creative endeavors but, as this technological world advances , we must use the tools of social media,and online stores to test new concepts in our work and reflect on the reactions of a new technological group of online consumers.  i hope to produce a small line of affordable art for this new hip company as we search out together new markets and concepts for my work via the internet and social media. when things are finalized with this new company i will provide a link to the online store where some of my selected work as well as other artists in different mediums. in the mean time, i wake up early and draw to soothe my creative soul  to try to keep my hands able and ready for the new designs that i am coming up with….when you draw, not every day is a good day and i find waking up early in the silence of the morning gives me a heads start to create and concentrate on my art.

stay tuned for more updates and sorry for the weblog silence.

pen&ink drawing "the studio"

the studio