display simplicity and focus

studio 24 raku display

studio 24 mens accessories

after the end of my visiting artist residency at the torpedo factory art center , i thought that it was important to talk about the importance of display simplicity and design when putting your work into a retail style environment for art and hand made items and products. (above) are two photos of my work  to demonstrate the importance for artists to learn how to properly display their creative products and artistic endeavors for potential clients and customers to be able to focus on the work proposed by a zen style philosophy of “less is more” concept of display. in this fast paced techno world of ‘supply and demand’, there are key factors to consider. let the customer focus on the art and let them visually be able to understand the products before them. small signage helps understand the techniques of construction and explanation of the items on display. the diy eye sometimes is timid to ask prices and  prefers to explore the range of artistic works by themselves and price points of affordability.  it is always up to the consumer to decide what he/she can afford at a certain time and relies sometimes on the advice of the artist to help them decide by explaining the concepts of creation behind the work. it has been my experience in these two months of retail sales of my own work, that customers and admirers sometimes are less willing to spend if feeling pressured and ask what is behind the design or source of inspiration, this helps the customer feel more included in the creative process. life is full of choices especially when buying art and the creator needs to relax and be confident  of their work and observe which pieces attract different target groups of consumers from other artists or tourists on vacation to serious art lovers  to shopaholics….the world of art is sometimes a place where people who do not have that artistic inclination feel closer to understand the ideology behind each artist and feel more like creative consumers and in a small way help support the arts by simply buying pieces created by you or other artists.

think about a range that meets the price points of diverse target groups of consumers and try to provide something for everyone. this helps attract a diverse following of followers and admirers. at least this has been my experience at selling and creating my work at the torpedo factory art center as a visiting artist.

the new t-shirt has arrived

SP great dane

to all my followers ,  the new steam punk great dane t-shirts have finally arrived and wanted to post the pics to let people know  that they are available in studio #24 of the torpedo factory art center. the other rat t-shirt is being re-printed at the moment and will be ready in a couple of weeks. the rat-sters are after me to print more so i need to keep up with the simple rule of supply and demand. using my talents to sometimes focus on more commercial aspects of design while keeping a stricter control on the quality of the products, the printing process and working with other artisans to create something that helps build a stronger artistic identity for my own line of handmade products . as winter approaches , my plan is to do several designs in new colors and bolder prints as great gifts for the holiday season……

variations on a technique

hand knotted black&white raku bead necklace

every now and then the need to diversify your product and step out of the box of my comfort zone to use a ceramic technique of firing to make new products that help attract new customers to my following.  pictured (above) is a client’s necklace which i just finished hand knotting and posted on my blog to give her the heads up that the item in question is ready for pick-up.  potters and artisans alike some times get comfortable into to a certain way of producing wares and sometimes the “focus” can be a bit narrow.

after years of making wares for home accessories, i decided to branch out and try my hand at hand made jewelry.  same clay and materials but a new set of rules to follow and respect when making wearable art. my focus was more minute in detail ,though some of the motifs are the same. but i found that working on small pieces like beads was the same amount of work as decorating a small bowl or square dish.  happily after endless times of trails and errors i have gotten it down to a science where i can produce small amounts of beads to supply myself with a decent amount to mount 3-4 necklaces at a time. in the end we must challenge our capacity and creative endeavor to try and fail in order to master the various techniques of ceramics and explore new markets for wearable art.  sometimes our efforts do not come to the ideal that we have set in our minds, as to what we would like to accomplish. but trying and getting closer to” that “ideal will help each one of us master our craft whatever the medium. too many times artists like to stick with what they know best and i feel that there is no growth in exploration of materials and technique. we as artists need to step it up and learn the craft from classes and workshops and books and the web, then tweak and turn the techniques on their heads so we can see all the possibilities that are out there for  personal satisfaction in what we create. it depends on the personality of an artist…many  prefer to remain  safe in the things that they produce and have no foresight into how to keep repeat customers and art advocates involved and interested with new products that are not only mugs , cups bowls and vases. i prefer to keep my customers and followers guessing ….it is a way to keep you audience engaged  in your creative process.and always has them coming back for more……..